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This website primmvalleyresorts.com has the following on the site, "Exclusive deals and special offers you dont want to miss! Lowest rates GUARANTEED when you book your stay directly with us." We viewed that the webpage also said " Discover the Diamond in the Desert." It also said " We have fun for all ages and thrilling attraction like. Lowest Room Rates Guaranteed! Special Offers and Promotions. 31900 Las Vegas Blvd South, Primm, NV 89019 702 386-7867. For the best viewing experience, our website is compatable with Internet Explorer version 9. You can also use other modern browsers such as Google Chrome." The header had primm hotels as the highest ranking search term. It is followed by southern nevada hotels, cheap las vegas hotels, and hotel deals near las vegas which isn't as ranked as highly as primm hotels. The next words they used was affordable family vacations. affordable vacations was included but might not be seen by web engines.